Supply Chain of McDonald’s Smoothies
August 28th, 2011
McDonald's Corp. recently introduced its new fruit and yoghurt smoothie drink. The drink, which comes in both wild berry and strawberry banana flavors, was released this month and has been a huge success as customers have been demanding it nationwide. The Chief Operating Officer of McDonald's, Don Thompson, recently shared his thoughts about the supply chain management of the new smoothie.
He explained that the supply chain planning for the smoothies was a very rigorous task. The executive team had planned out as much as they possibly could, including the extent of berry flavors. Thompson admits that the supply chain planning took quite a while to make it right. Nevertheless, Thompson seems to be quite happy with the supply chain system so far.
Categories: supply chain
